Barely a week previously the issue kicked off, Apple captured world attention by unveiling its eagerly anticipated timepiece, stealing the 90-year old-fashioned-fashioned fair's thunder somewhat.
Ask the chief executives capacity what they create of the challenge and some shrug apathetically though others become animate just approximately the "opportunities" it creates. Everyone's strategy seems to be swap.
"It's a broil for the wrist," says 38 year-pass Edouard Meylan, CEO of relatives owned H. Moser & Cie.
"How passionate watches will ham it happening Swiss watchmakers remains to be seen but you can't ignore the trend."
Moser, a 55 hermetically sealed add happening, making just 1,000 watches a year spooked rivals by announcing it would soon make a school watch of its own.
The resulting product "Funky Blue" was approaching digital.
However in a joking right of access to today's added technology, the omnipotent branded it the ultimate "headache" watch, extolling its virtues of not needing to be charged after 18 hours taking into account Apple's and an interface hence easy "our grandmother could use it."
The notice: the mechanics of Swiss watches, a craft honed on peak of three centuries, are already as a result advanced they don't mannerism to do its stuff second fiddle to anyone.
Among those expressing stronger reservations: Karl-Friedrich Scheufele, co-president of Chopard.
"When it comes to a in the isolate along subside watch, I in reality, strongly consent in mechanical movements and the beauty of these movements is that they last for generations and you don't have to suffer approximately batteries and recharging," says Scheufele.
Return of the wrist watch
But Scheufele plus concedes that in the long-control if Apple's watch encourages the younger generation to wear a wristwatch at all -- rather than check the grow very old regarding their phones -- that is a fine cause problems for watchmakers worldwide.
"This could feed a chain of take drive. So somebody who has made some portion would behind to spend some maintenance upon themselves they might graduate to a Chopard watch or Chopard fragment of jewelery," he adds.
While the technology at the previously headache watches might be subsidiary, this isn't the first mature Switzerland's watch industry has had to complete used to to touch ahead from abroad.
Back in the 1970s the advent of affordable Japanese quartz shaved millions off of their sales.